Live in the Grey — a mission to blur the line between personal and professional.

Brand Assets & Layout Design

Creative Team
Garet Camella, LITG

Creating LITG Content

While working at MKG in New York City, our CEO Maneesh Goyal asked me to hop aboard a side project he was starting, called Live in the Grey. The LITG mission is to inspire people to blur the lines between work and play, encouraging a passionately balanced blend of personal & professional.

I've had the opportunity to help the LITG team with a variety of projects, including: email invites, workshop materials, social media content, splash pages, and presentations for groups at PepsiCo, Life is Beautiful Fest, and TEDx events.

Designing during LITG's formative year(s) meant having freedom to explore the organization's aesthetic. Their initial brand manual was a simple collection of 9 colors and 6 fonts. The rest was up to me — and damn, that was rad.