In a country that is already over-saturated with food advice, what is the best way to educate people about important, yet commonly-unrealized, food issues? My approach was to avoid tooting the nutrition fact horn, and to instead change perspectives via an engaging and unique tone: satire.
My solution involved creating a satirical organization called the Neglected Foods of America Foundation, whose purpose is to provide a voice to wholesome foods that most Americans overlook or neglect. In a 2-part video series, the NFAF interviews a pomegranate and a potato about their food industry woes.
While the Neglected Foods of America Foundation is satirical, it was important to maintain an aesthetic similar to existing non-profits and food-focused organizations. In order to communicate the serious intent (thesis) of my project, even this made-up organization required a degree of credibility, believability, and familiarity.