Live in the Grey — a mission to blur the line between personal and professional.
Client
Live In The Grey
Project
Brand Assets & Layout Design
Creative Team
Garet Camella, LITG
Creating LITG Content
While working at MKG in New York City, our CEO Maneesh Goyal asked me to hop aboard a side project he was starting, called Live in the Grey. The LITG mission is to inspire people to blur the lines between work and play, encouraging a passionately balanced blend of personal & professional.
I've had the opportunity to help the LITG team with a variety of projects, including: email invites, workshop materials, social media content, splash pages, and presentations for groups at PepsiCo, Life is Beautiful Fest, and TEDx events.
LITG 1 Year Anniversary Infographic
Designing during LITG's formative year(s) meant having freedom to explore the organization's aesthetic. Their initial brand manual was a simple collection of 9 colors and 6 fonts. The rest was up to me — and damn, that was rad.
